Which? says its research shows that foods categorised as high or medium for fat, sugar and salt under UK guidelines would be able to carry health claims under more lax EU proposals.
Which? chief executive, Peter Vicary-Smith, said:
“When foods like jam doughnuts can make health claims, then it’s time to go back to the drawing board.
“Ditching nutrient profiles is like throwing the baby out with the bath water as it paves the way for all manner of unhealthy foods to claim to have health benefits.
“The only way to address this is to keep nutrient profiles, but with more scientifically robust criteria to ensure that consumers aren’t misled by foods making spurious health claims.”